NATIVE MOBILE APPS | NATWEST
THE CHALLENGE
Drive continuous improvements to one of the UK's most widely used and highly-rated banking apps.
Role: UX Lead Timeframe: 9 months Team: 4 People
ANALYSING THE WORKFLOW...
At the start of our collaboration, the mobile team operated in a conventional agency-client model, with iOS, Android, and Windows Development teams collaborating alongside a centralized Design team. The process followed a complex waterfall methodology, which proved time-consuming for all parties involved.
... TO STREAMLINE IT
Upon my arrival, we transitioned to a more authentic Agile workflow. This entailed fostering close collaboration among Journey Managers, Designers, and Developers to ensure consistent quality with each release.
ITERATIVE AB TESTING THROUGH PROTOTYPES
As part of this approach, we introduced the concept of AB testing using prototypes and user research, coupled with iterative implementation. This allowed us to achieve enhancements that spanned across multiple releases.
LAUNCHING NEW PLATFORMS
In anticipation of the Windows 10 launch, our team focused on upgrading the Windows 8 app to align with the UK market requirements. Given the entirely new interaction model, the redesign was a significant shift that required meticulous testing.
IMPLEMENTING NEW JOURNEYS
I also collaborated closely with Journey Managers to successfully introduce new flows and functionalities across platforms, ensuring that each enhancement was meticulously aligned with technical and legal limitations.
BUILDING A DESIGN SYSTEM TO ENSURE CONSISTENCY
An inherent challenge of the Agile methodology lies in the diverse improvements and designs going live across various releases. We confronted this by prioritizing consistency not just within platforms, but also across releases.
To achieve this, we developed and iterated upon a cohesive design system. This system was designed to scale seamlessly and adapt to new functionalities, all while maintaining its inherent consistency.