NATIVE MOBILE APPS | NATWEST
THE CHALLENGE
Drive continuous improvements to one of the UK's most widely used and highly-rated banking apps.
Role: UX Lead Timeframe: 9 months Team: 4 People
THE APPROACH
Analyzing and Streamlining Workflows
Identified inefficiencies in the existing waterfall process, where iOS, Android, and Windows teams worked separately from the centralized Design team.
Transitioned to a collaborative Agile model, fostering closer partnerships between Journey Managers, Designers, and Developers to deliver continuous improvements.
Introducing concept Testing and Iterative Implementation
Established concept testing using interactive prototypes and user research to validate design decisions.
Implemented design enhancements through incremental releases, allowing faster iteration and real-world validation.
Launching on New Platforms
Led the redesign of the Windows 8 app to align with Windows 10 and meet UK market requirements, adapting to a new interaction model through extensive user testing.
Building New User Journeys
Worked closely with Journey Managers to design and implement new flows and features across mobile platforms.
Ensured that each release met technical and regulatory standards while enhancing the customer experience.
Creating a Scalable Design System
Developed a comprehensive design system to maintain consistency across platforms and release cycles.
Ensured the system could scale with new features while providing a unified customer experience across iOS, Android, and Windows.