Hands-on design lead who builds products people actually use — exploring what human-centred design means when AI is in the room.

I work across Product design and Service design — which means I can fix the screen and the systems behind it.

PRODUCT DESIGN

Condé Nast | Design system, Research, UX, UI

I designed the checkout system behind Condé Nast's subscription growth: one framework, 20+ brands, up to +30% conversion →

Enel Energia | CJourney, Research, Design system, UX

I redesigned the primary touchpoint for 8M customers — making it legible, actionable, and set as good practice by Italian regulators →

NatWest | Native apps UX & UI, UX research

I helped drive continuous improvements to one of the UK's most successful banking apps — contributing to a 5-star rating →

The Times & Sunday Times | Native apps UX & UI, User research

I shipped the new Times iPhone app in 2 months — translating a heritage brand's identity into native mobile, winning a Lovie Award→

SERVICE DESIGN

Enel Energia | System thinking, Service design, Roadmap, Digital strategy

I mapped the system behind the next-gen Smart Meter deployment and shaped Enel's product vision, roadmap, and MVP →

The Telegraph | User research, Customer journey map, Content strategy

I’ve helped a heritage brand connect with the Gen Z audience by defining an engaging content strategythat echoes its values and language →

British Telecom | Service design, User research, Design system, UX

I helped redesign BT's customer service experience, bringing advisor tools and customer journeys into the same transformative experience →

Orange | User research, Customer journey map, Phygital strategy

I shaped the future of physical retail in omnichannel flows by collaborating with a global team of researchers →