Hands-on design lead who builds products people actually use — exploring what human-centred design means when AI is in the room.

I work across Product design and Service design — which means I can fix the screen and the systems behind it.

PRODUCT DESIGN

SERVICE DESIGN

The Telegraph User research, Customer journey map, Content strategy

Orange User research, Customer journey map, Phygital strategy

I shaped the future of physical retail in omnichannel flows by collaborating with a global team of researchers