Hands-on design lead who builds products people actually use — exploring what human-centred design means when AI is in the room.
I work across Product design and Service design— which means I can fix the screen and the systems behind it.
Product Design
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Condé Nast
I designed the checkout system behind Condé Nast's subscription growth — one framework, 20+ brands, up to +30% conversion
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Enel Energia
I redesigned the primary touchpoint for 8M customers — making a regulatory document legible, actionable, and set as good practice by Italian regulators
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NatWest
I helped drive continuous improvements to one of the UK's most successful banking apps — contributing to a 5-star rating
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The Times & Sunday Times
I redesigned The Times iPhone app in 2 months — translating a heritage brand's identity into native mobile, winning a Lovie Award
Service design
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Enel Energia
I mapped the system behind the next gen Smart Meter deployment and shaped Enel's product vision — the first MVP launched with -6% churn vs other Enel products
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British Telecom
I helped redesign BT's customer service experience from the inside — bridging advisor tools and customer journeys into a five-year transformation roadmap
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The Telegraph
I’ve helped a heritage brand connect with the Gen Z audience by defining an engaging content strategy that echoes its values
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Orange
I shaped the future of physical retail for Orange by collaborating with a global team of researchers