TRANSLATING A VISION TO THE IPHONE

Collaborating directly with a highly performing internal design team that was involved from the beginning on a large redesign work, our team could dedicate fully to the iPhone app only.

We've been able to reuse a lot of the broad design thinking and concept work done in the previous sprints, and focus only onto native mobile features such as on-boarding, log-out experience and notifications.

AN APP MAP TO DOCUMENT DESIGN ITERATIONS

As a fast-track project, minimal amount of documentation is required, but at the same time a number of sign offs are needed due to the a large user base of the app and to the structure of the client.

To do so, we realise and constantly update an app map, documenting at the same time architecture, flows, gestures, features in scope, and changes.

FAST PROTOTYPING AND EARLY TESTING

To prove a set of navigational hypothesis and overall journey flows, we organise a very early user testing with a couple of rough prototypes.

EXPLORING SOLUTIONS TO COMMUNICATE A NEW CONCEPTUAL MODEL

As a core part of the brief is to demonstrate the new edition model to users by giving a preview of what will be shown in the next update, we explore alternative designs for a 'Coming soon' section.

During the early testing, though, none of the design will prove effective in clarifying this behaviour to users.

USING SMALL INTERACTIONS TO ADD MEANING

By observing users interacting with the prototypes, we realised that the most natural gesture to comunicate updates, was engrained from an existing interaction of the old Times app, and it was the instinct to pull down to refresh. 

Running on the hypothesis that this interaction would have been the natural positioning to explain the edition model, we have designed a loader that shows when the next edition will be.