I’m a hands-on design lead with 12+ years of international practice in large, customer-centric organizations.
With my proven expertise in both Product and Service design, I'm committed to redefining and refining experiences that deeply resonate with your users.
Product design
My biggest achievements come from strong collaboration with Product and Technology, delivering scalable UX/UI solutions that effectively meet both business goals and user needs.
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I’ve led the redesign of the subscription checkout flow, increasing conversions by up to 30%
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I've enhanced readability and saved lots of trees by redesigning Enel's Energy bill for both digital and print channels
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I contributed to the delivery of UK’s most successful banking apps, achieving a 5* star rating
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I won a Lovie award with the redesign of the Times and Sunday Times iPhone app
Service design
With my background in service design, I focus on the big picture of the customer journey and the processes that drive it. This allows me to spot systemic improvements that might otherwise fall through the cracks of an organization.
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I enabled Enel to grasp the business opportunities arising from the deployment of the new generation of Smart Meters
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I've improved customer care efficiency (and avoided a few calls) by enabling customers and advisors to be on the same page
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I’ve helped a heritage brand connect with the Gen Z audience by defining an engaging content strategy that echoes its values
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I shaped the future of physical retail for Orange by collaborating with a global team of researchers
